Our People

Our research covers all over Indonesia so that we will provide a more affective and efficient research field implementation. ALVARA ORGANIZATION.

Our people

Human resources are professionals who have more than 10 years of experiences in research industry and have conducted a lot of research projects in various methodologies and industries.

ALVARA is also supported by the best statisticians who have expert data processing ability started from basic to advance data analyses.

We are as well supported by solid field teams which have ability of data collecting and are spread in all areas of Indonesia.


Our People :

Anastasia W. Ekoputri

Chief Insight OfficerAnastasia

Summary of experience.
Anastasi has performnace ten year experience as researcher in marketing and social research.

  • Have marketing research experience in terms of products and prices, consumer behavior, market analysis, positoning, diferensiasi, brand, process, service, selling, marketing mix, targeting and segmentasi for BUMN, BUMD and private company in banking, TV, mass media, telecommunication, automotive, developer, insurance and consumer goods industry
  • Expert in Quantitative and Qualitative research
  • In the last five years study about Ethnography Research, a scientific research strategy for understanding and improving organization, products and services


  • S1 from Bogor Institute of Agricultural (IPB) majority Agricultural Extension and Communication

Work Experiences

  • Independent Researcher
  • Senior Research Executive, MarkPlus Insight
  • Researcher, PT Indotimur Utama
  • Researcher, Lembaga Studi Sosial, Lingkungan & Perkotaan

Hasanuddin Ali

Founder & CEOHassanudin

Summary of experience.
Hasanuddin Ali has research experience in more than 15 years and perform his good achievement in managing market research in variety of industry such as consumer goods, financial institution, pharmaceutical industry, telecommunication, cigarette industry, and many others.

Areas of expertise
Marketing Research Specialist
Measurement Tools Development
Business and Management Analysis

Prior work experience
2008 – 2010 Chief Operation, MarkPlus Insight
2011 – 2012, Chief Executive, MarkPlus Insight

Bachelor of science, Major: Statistic, Sepuluh November Institute of Technology (ITS) Surabaya

Selected experience
Conduct marketing studies, Positioning, Segmentation, Corporate Image, Product Research, and Customer satisfaction and Loyalty Research for Banking, consumer goods, telecommunications, automotive, transportation, and mining industry, and government

Columnist in Jawa Pos, Merdeka.com, Beritasatu.com

Harry Nugroho

Chief Research OfficerHarry

Areas of expertise :

  • Market Research & Business Insight Analysis
  • Distribution & Channel Research
  • Customer Satisfaction
  • Developed Positioning research, Segmentation research, Corporate image research, Product research, Customer Satisfaction research, and many others.

Work Experiences

  • Deputy Regional Manager MarkPlus Inc – East Regional (2010)
  • Senior Research Executive – MarkPlus Research, MarkPlus&Co (2006 – 2009 )
  • Research & Development Group Supervisor – MRA Media (2004 – 2005)
  • Research & Development Hard Rock FM (2002-2004)
  • Lecturer Assistant (2000-2002), Majority of Statistics, ITS Surabaya, Indonesia


  • Bachelor of science, Major: Statistic, Sepuluh November Institute of Technology (ITS) Surabaya

Experience as Project Manager in Research & Consulting:

  • Oil Lubricants – Understanding customers perceptions
  • Kementrian Pariwisata & Ekonomi Kreatif – Tourism destination evaluation
  • Teh Dandang – Census and Mapping Outlet
  • HM Sampoerna – Sampoerna Retail Community Evaluation
  • HM Sampoerna – Outlet behavior exploration and Retail Coverage in Jakarta
  • Anker Bir – Outlet census in east java
  • Sarimas Permai (Minyak Goreng Curah) – Outlet and consumer behavior exploration in east java
  • Ardiles – Customer satisfaction measurement
  • INDOSAT Regional Kalimantan – Customer satisfaction measurement
  • KOPI SINGA – Customet habit and behavior, and satisfaction measurement
  • KOPI BALI – Customet habit and behavior, and satisfaction measurement


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